Gives a whole new meaning to the phrase "Wonder where those hands have been" ...
1) Toilet Seat - Check
2) Old Shoe - Check
3) Garbage bag(?) - Check
Yeah we get it.. We all wash our hands after all of the above.. but what is the USP? Why should I buy Dettol over any other handwash? Is it fragrant? Will it keep me germ-free for X hrs?
Copy: "Ensure germs don't shadow you" - They are not shadowing, Its them, the hands !!
Grossly incorrect representation. Urge not to insult Almoznino and Shadowgraphy.
Advertising Agency: Euro RSCG, Dubai, UAE
Creative Director: Neeraj Sabharwal
Art Director: Neeraj Sabharwal
Copywriter: Wayne Fernandes
Illustrator: Garry Walton / Meiklejohn Illustration Agency
Group Account Director: Jamie McAinsh
Account Director: Youmna Boustani
Result: FAIL
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